The 'Wall Street Journal' on the Rise of the Dollar Slice

Slice: New York

Pizza reviews in NYC.


The 99¢ Fresh Pizza to the west of the Port Authority Bus Terminal, and just before you head into the Lincoln Tunnel, was the first dollar slice[Photograph: Adam Kuban]

Spurred by the news that Gray's Papaya has recently started serving dollar slices, the Wall Street Journal looks into the phenomenon:

According to Tom Miner, a consulting principal at Technomic, a Chicago-based food services industry consulting firm, the wholesale food cost of a dollar slice of pizza is roughly 40 to 45 cents. That's high. The average food cost for the pizza industry is more like 25% to 30% of the selling price, he said.

Mr. Miner estimated that the cost of making a slice include about a nickel for the sauce and 10 to 12 cents for the dough. Cheese is the wild card--depending on the type and amount used--and is currently averaging 25 to 30 cents per slice.

The story quotes Colin the Slice Harvester and some other pizza bloviator you may know and focuses mostly on 99¢ Fresh Pizza and 2 Bros. Pizza.

Yes, that "pizza bloviator" would be me. The Journal talked to yours truly about this, quoting me as saying:

"99-cent Fresh Pizza and 2 Bros. are kind of like the big Coke and Pizza of dollar pizza slices," said Adam Kuban, editor of Slice, a pizza blog.

Ladies and gents, I said no such thing! Oh, the press.

Well, actually the reporter was close. What I said to her over the phone was: "99¢* Fresh Pizza and 2 Bros. are kind of like the Coke and Pepsi of dollar pizza slices."

Which makes sense. "big Coke and Pizza," when you think about it, is just plain weird. Where's your copy editor, WSJ?!?

See also ...

Slice's Dollar-Slice Map »
Only in New York: Papa John's 99¢ Slices »
Cheap-Slice Showdown: St. Marks 2 Bros. Pizza vs. 99 Cent Fresh Pizza »
'New York' Mag on the Rise of the Dollar Slice »
'New York Times' on the Rise of the Dollar Slice »**

* And, yes, I used the ¢ symbol while speaking. It always irks me when people don't use the ¢ symbol in print or on the web. I mean, how often do you get to use it?!? And it's as easy as ¢!

** Yes, I've purposely been using "... on the Rise of the Dollar Slice" for these headlines. Seems like every dang NYC-based media outlet has done one.