Moon Pie: Domino's Pizza Japan


[Image via]

Slice was video-less this Saturday, and really, the choice of video should have been obvious! Domino's had just launched their "Moon Branch Project", the Domino's Japan way of celebrating their 25th anniversary. The website is complete with a video announcement from Domino's Japan CEO Scott Oelkers and it has an interactive, detailed version of the mock-up above, as well as cost projections (though they are in Japanese) of $21.7 billion. For a promotional site, it's pretty over the top. So much so that some of the commenters on the LA Times post seemed to take it seriously. Check out the video that you should have seen on Saturday.