Gallery: Farm to Factory Tour of Bianco DiNapoli Tomatoes

Final Destination
Final Destination

Amid the fields of Williams, CA, the autonomous Olam Tomato Processors factory rises. This location has dedicated machine lines for organic and conventionally grown tomatoes, making it ideal for the uncompromising standard of Bianco DiNapoli.

Piles and Piles of Cans
Piles and Piles of Cans

Yep, lots and lots of cans.

Open the Cans
Open the Cans

Settling into a quite conference room—tomato sorting and canning is noisy business!— we set up for a cutting. The dialog opens into what everyone—but mostly Chris—likes about the previous year’s packs, ensuring these element are maintained.

Roma Aroma
Roma Aroma

We break into 2010 and 2011 packs. Even at two years old, the tomatoes are firm and fragrant. We lean in close, the wafting sweetness of fruit filling our noses. We chomp into the two year* marinated flesh, tempered in their own juices, the tomatoes remain succulent. (*Not that a can of Bianco DiNapolis would ever last this long in the real world.)

A Closer Look
A Closer Look

The differences between the packs are almost nil, a testament to the consistency maintained year to year. Chris explains that the Bianco DiNapoli is packed in thicker juice then similar tomatoes, with no need to add water or reduce it. Hand crushing “activates” the sauce, releasing the juice and blending the salt and basil.

Proud Papas
Proud Papas

We thank you!

An Inside Look
An Inside Look

Looking for deep red flesh… and we found it.

The Field
The Field

Chris gets down, pulling back the vines, to check for sunburned skins or raw underbellies. We find rich deposits of perfectly ripe tomatoes, huddled together, protecting each other from the sun. Although some tomatoes are not quite ready, the harvest proceeds. The entire plant is mechanically lifted, the fruits shaken free, and loaded into trucks. But no tomato goes to waste, the still green ones are returned to the fields as compost.

A Place in the Sun
A Place in the Sun

Eric of the Olam tomato cannery, where these tomatoes are destined before meeting your pizza, meets us in the field to see just how gorgeous the tomatoes are this season.

Chris Takes a Bite
Chris Takes a Bite

Chris devours the just ripe tomatoes still warm from the summer sun.

Our Guest Chef
Our Guest Chef

Rob Masullo, a Sacramento Bianco DiNapoli patron, joins us in the field. His pizzeria, Masullo got a pleasant bump when Chris cited them as one of his Top 11 Pizzerias in the US.

All Smiles
All Smiles

Seriously, what’s not to smile about?

Close Inspection
Close Inspection

Here's a closer look at what a lift of the leaves revealed.

Lunch Break
Lunch Break

After all that tomato talk, we dust off our feet and head back into town for Mexican food at Maria’s Cantina. Pro Tip: Talk to Chris about Mexican food. He can wax poetic on it as ardently as he does pizza. If you’re in Phoenix, you can get a taste of his passion at Cocina 10.

Keep on Truckin’
Keep on Truckin’

Miles of trucks fill the highways during the harvest. But not all tomatoes will make it to the canneries…

Organic Litter
Organic Litter

…all the highways radiating from Woodland are littered with flyaway tomatoes.