Pizza Hut Announces Plans to Sell by the Slice


[Photograph: Adam Kuban]

Pizza Hut surprised us today by announcing that they plan to offer their product by the slice, starting this week at two test locations (one in York, Nebraska and another in Pawtucket, Rhode Island). As USA Today has it, the change is part of Pizza Hut's effort to keep up with places like Chipotle-partner Pizzeria Locale, which offer quick, cheap, made-to-order pies.

The new slices should cost between $2 and $3, and take only 3-4 minutes to heat up. They'll be made with a new recipe—a thinner-style more in line with Northeastern pizzas. The test is but one instance of old-school fast food joints scrambling to keep up with the new market— Domino's is already selling by the slice at some of it's newer stores, KFC is testing an upmarket concept called "KFC Eleven," and McDonald's is working on a build-your-own-burger concept.

If we have any Slicer's in York or Pawtucket who test out the new system, let us know how it goes!