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What A Bunch Of Noids

Posted by Adam Kuban, July 1, 2004

2004_06_30_Noids.jpg
THE CHE GUEVARA OF PIZZA The Noid was part of a late-80s–early-90s Domino's ad campaign. His mission in the TV spots: scuttle the chain's attempts to deliver hot, fresh pizza to the customer. At the time, the Noid's covert activities were universally reviled. With the historical perspective that time affords, however, Slice scholars now view the Noid in a different light. Like many a revolutionary-turned–national hero, the Noid should be celebrated and revered as a man who risked life and limb to protect unwitting pizza-eaters from uneatable evil. We at Slice are not alone in this conviction. This website expresses an unbounded amount of admiration for the Noid and a genuine wish to see him resume his campaign. [Warning: Site plays music. Mute speakers if at work.]

Looks like Domino's "Noid" just might have resumed activity, as evidenced by this story from WNBC Newschannel 4:

A man who tried to order a three-pizza special for $14.99 from Domino's was denied the deal from an employee who couldn't think outside the box.

"The guy stopped me right away and said, 'I'm sorry, we don't have any medium boxes," said customer August Elia. "And I shook my head for a minute, like I really didn't understand what he was trying to tell me. I said, 'Can we get the three medium pizzas?' and he said, 'We don't have any medium boxes.'" [ continue reading >> ]

Elia should have left well enough alone. That employee was doing him a favor.

To Domino's credit: After Newschannel 4 got all up in its business, the pizza chain sent Elia all sorts of free-pizza coupons. It also said it would re-train the employee in question.

Still: pacification with bread and circuses and "re-education." Never has there been such need for the Noid.

[Thanks to Jen for hipping us to this story.]

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