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Trademarking the Scent of Pizza

Posted by Adam Kuban, May 17, 2006 at 4:26 PM

[Lithuanian company] Cilija, which owns dozens of pizza parlors in Lithuania and neighboring Latvia, has asked the national patent bureau to register the intellectual property rights of the scent. The agency did not comment on the trademark request.

If the request is granted, it does not mean that other pizzerias would have to stop making the oven-baked dish, but only Cilija would be able to make the claim that its food smells like freshly baked pizza.

Company Wants to Trademark Pizza Scent [WTOP-FM]

1 Comment Favorite this!  (0)

Tags: Foreign, Foreign Pizza, pizza weirdness

1 Comment:

Those wacky forward thinking Lithuanians. A kinda scary thought though.

Slice Dr. Biggles at 10:47PM on 05/17/06

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