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Pizza Takeout Tops Mobile Directory Search

Posted by Adam Kuban, August 24, 2006 at 1:24 PM

Pizza takeout is the most common mobile directory search according to a nationwide survey of U.S. adults about consumer phone behavior and attitudes conducted by Harris Interactive. ...

Among the 411 restaurant requests, the convenience of pizza takeout makes pizza parlors the most popular. Interestingly, women who originate requests for pizza outnumber men by 3 to 2, with calls for the beloved pizza pie peaking at 4 p.m. on Fridays. Furthermore, GenXers are more likely than other demographic groups to seek heartier fare calling for listings for steakhouses (39%), Mexican food (34%), and American / BBQ (32%). Boomers revealed lighter and more diversified tastes with 46% calling for listings for Chinese or other Asian cuisines, and 23% searching for Seafood.

Pizza Takeout Tops Mobile Directory Search [Mobledia]

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