New Zealand chain Hell Pizza, no stranger to controversy or clever gimmicks, has come up with a new one. For its new "Lust Pizza," a pie for, ahem, meat lovers, the company has been distributing pamphlets containing sex instructions and a condom.

The viral campaign has aroused some criticism, as you'd imagine. From Hawkes Bay Today:

Not only do they have the authority of government policy on their side in raising the profile of HIV-Aids-and-conception-free sex with each mouthful of their product, but they are guaranteed that those calculated to be most irritated immediately become, in spite of themselves, part of their promotion. Adjudication by the Advertising Standards Authority is also factored into the marketing plan.

Pizza company's condom campaign [NYCity]
Editorial: Hell, you're doing them a service [Hawkes Bay Today]

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