New York TImes profiled back in October [sorry, it's behind the TimesSelect paywall] has opened a second location:
$2.75 gets you two slices and a can of soda. It doesn’t get any better than this… (unless you like your pizza great, and don’t mind paying the money for it). Seriously… I only say it’s not great pizza so I don’t get a million comments questioning whether my taste buds still function. The truth is- I freakin’ LOVE the 99¢ pizza place.
99¢ Fresh Pizza (Expands it’s Mini Empire!!!) [Midtown Lunch]