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Papa John's is an alternate world anyway.

Why should we expect "unlimited" to mean the same thing there as here?
(Insert Twilight Zone music)

Yep, they lost us as customers several years ago when they first moved into our neighborhood because of this, there was a special they were promoting with "unlimited toppings" and proceeded to tell us there was the max of 5 toppings......what bull**** We've never dealt with them since.

The truth needs to be told in the ads and not so much the fine print. If there is a limit or such on something it needs to be where it can readily be seen by the customer. Not in the fine print which is usually overlooked. This is what leads to problems with customers when they are told there is a limit or certain things are excluded because the company told personnel what had to be enforced. The store caves in in the end because they are expected to "give the customer what they want" to retain their business. Misleading the customer in any way will turn them off and send them to the competition. In this economy, and as cutthroat as the food service business is, that is how money is lost. Esp. when Papa John's is one of the most expensive menu price pizzas in town from what I am told