Print this page

Slice

Domino's Creates Fake 'Gotham City Pizzeria' Website as Batman Tie-In

Posted by Adam Kuban, June 17, 2008

I've gotta hand it to Domino's. They've come up with a pretty clever viral-marketing stunt in the creation of the fictional Gotham City Pizzeria website. It's got just enough detail to be fun, with an About Us page that gives the owners' story ("more than 200 locations throughout the City ... Now nobody has an excuse to eat bad pizza in Gotham") and Our Pledge to Gotham, in which GCP promises to support Batman. Two-Face Trailer: There's a "secret" link to a Two-Face trailer if you hover over the "HA" in Gotham on the GCP page. [Tip o' the hat to Philip G.]

Related

The GCP delivery box [Pizza Rules!]

Printed from http://slice.seriouseats.com/archives/2008/06/dominos-creates-fake-gotham-city-pizza-website-as-batman-tie-in.html

© Serious Eats

Advertisement will not be printed.