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Dear Slice: Domino's Gotham City Pizza

Posted by Adam Kuban, July 17, 2008 at 6:00 AM

Clicking in to the Slice inbox this morning, we've got a message and some photos from our homeslice P.G. (aka Prairie).

Dear Adam and fellow Slice obsessives,
Long time no talk. How have you been? I've been well, though I wish I could be speaking to you on better terms. You see, at this very moment, I am digesting one of Domino's Gotham City Pizzas.

The things I do for this site.

Some of you may remember that I tipped Slice on this last month, and the tie-ins have really ramped up since then. Domino's has created a signature pizza, the Gotham Style Pizza. This pizza, as it turns out, is really just their standard large pie with 50 percent more pepperoni, delivered in a nifty black box, for $9.99—and, oh yeah, you might get a check for $10,000 just for ordering it.

"Every day for 21 days (July 7 to July 27), Domino's customers will have the chance to win $10,000 delivered to their door when they order the Gotham City(TM) Pizza. Now through July 27, customers can order Domino's new Gotham City(TM) Pizza-a large, hand-tossed pizza, cloaked with 1.5 times the amount of pepperoni than a standard order for $9.99 delivered in a specially-designed Gotham City(TM) Pizza Box. No purchase necessary to enter or win."

Needless to say, I didn't win $10,000. The pizza was good enough, and the box was black and shiny.

Later on, Slice,
PG

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Tags: advertising, Chain Pizza, Domino's