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Upstart Newark Pizza Truck Actually Cooking Pizza in Truck

Posted by Adam Kuban, July 24, 2008 at 5:15 PM

20080724-lostbrothers.jpg

TVJersey.com

It's interesting how people view the world through their own slightly warped lenses. For instance, the Newark Star-Ledger begins this piece on an upstart pizza truck with the news that it's pissing off its neighbors.

But viewed through the Slice lens, I'd say they buried the lede. Here's what caught my eye in the story about the Lost Brothers Pizza truck:

[Owner Howie] Stern came up with the idea of the mobile pizzeria several years ago after seeing a similar concept in Manhattan. The truck in New York, though, had its pies premade and heated them in the truck. Stern, 37, wanted to take the idea to a different level.

He quit his corporate job in re tail printing and pursued the idea. He studied different models of lunch trucks before finding a manufacturer in Canada to custom design one for $100,000. The finished product is a vehicle that has all the trappings of a regular kitchen with two ovens, a sink, a water tank, refrigerator and air conditioning.

The pies are cooked in-truck, ladies and gents. Which is really something, because even though the ones I've had in Manhattan have been good, it's not the same as having the pizza actually baked on scene. I think I smell a Newark road trip coming soon. After the jump, a video of the truck.

It is cool that they're baking it on-site, but the ingredients look pretty Sysco. Though I'd imagine it'd be almost prohibitively difficult to do homemade dough and sauce on a truck.

5 Comments

Tags: Lost Brothers Pizza, New Jersey, Newark, pizza trucks

5 Comments:

Adam, I live in Conecticut and we have a pair of guys that have a similar concept. The truck comes out of new haven and the guys actually conveted a truck into a mobil brick oven that can be transported. they cook all the pies on site, and I understand that they are booked untill next year!!!

scooter at 6:35AM on 07/25/08

@scooter: The Big Green Pizza Truck guys? What's cool about them is that their truck is actually wood-burning, too!

Adam Kuban at 10:09AM on 07/25/08

Extra points for having the name howie stern?!?

I actually don't enjoy the pizza trucks. Warming slices up in 400* oven didn't justify paying brick and mortar prices for the slice.

canonizer at 10:14AM on 07/25/08

In the late 1950's until early 1960's when i was a kid in Franklin Square there was an old white converted school bus owned by an Italian guy with a heavy accent that came around every Tuesday. He had a full pizza oven and made the pizza's in ther spot fresh. He would often make a couple of pies and drive in the neighborhood as they cooked and honk his special horn so you knew he was around. The pizza was super, and most weeks my mom would give me the money and i would go out and buy one. The smell from the truck was fantastic, and you could sometimes smell it a couple of blocks away which was another way you knew he was coming.

mickcohen at 12:14PM on 07/25/08

Upsetting the neighbors? I'd hate to see what they do to the Good Humor man!

HeartofGlass at 8:05PM on 07/27/08

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