John Keiley of Johnny's New York Pizza & Pasta in the Denver suburb of Lakewood likes to give away free pizza when certain athletic teams win. First it was his hometown Colorado Rockies in June 2007. When the underdogs actually beat the Yankees, he gave away 2,500 pizzas (worth $12,000) to celebrate the victory.
Then it was football. Last season, he promised that if any NFL team could go 16-0, he'd give away free pies. Well, the New England Patriots took on his dare, so Keiley gave away 1,500 more pizzas.
Now it's the Tampa Bay Rays. Keiley isn't an especially huge fan, but he likes giving away pies, so it's on. We'll stay tuned until October 22.