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New Line of Frozen Pizza Called UGLY

Posted by Erin Zimmer, August 7, 2008 at 2:30 PM

20080804-ugly-pizza.jpg

How superficial are you when it comes to pizza? Do you like supermodel-caliber pie or will a less attractive version do? Frozen food manufacturer Schwan recently launched a brand of pizzas called UGLY to underscore that it's not always about the looks. Sometimes it's what's inside that counts—in this case, "natural, honest ingredients." [via The Dieline]

2 Comments

Tags: frozen pizza, packaging

2 Comments:

Any chance they use ugly tomatoes from FL?

canonizer at 2:48PM on 08/07/08

I bet they charge $6 per serving (slice) for it...

ronzoni at 7:00AM on 08/08/08

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