'The Economist' Pizza Boxes

Posted by Erin Zimmer, October 28, 2008 at 2:45 PM

The Economist wants college students to learn more about global affairs while chowing down on pizza. The publication's new branded boxes use pie charts to express statistics on global wheat consumption, arable crop land, and cheese imports, as part of their "get a world view campaign." Twenty pizzerias nearby Philadelphia-area college campuses will distribute the boxes. Kind of reminds me of the back of cereal boxes, except this knowledge seem heavier (less word searches).

2 Comments

Tags: advertising, The Economist

2 Comments:

I love reading my cereal boxes, I love economics, and I have been craving some Hawaiian pizza for a week now (Obama fever much?)

It's too bad I didn't order pizza when I was in Philly last week!

veggieout at 10:34PM on 10/28/08

I think this is seriously awesome. As long as they don't tell me how many calories are in each slice, I'll read whatever they put on a pizza box.

apizzagirl at 9:52AM on 10/29/08

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