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Raphael here in the office just asked, "I want to know, officially, is it 'Co.' or 'Company'?"

So I just called.

Co.: "Hello, Co."

Me: "Adam Kuban here, from Slice, America's Favorite Pizza Weblog."

Co.: "Um, yes?"

Me: "So there's been some confusion about your name. Are you 'Co.' or 'Company'?"

Co.: We're 'Co.' as in 'company.'"

Does that sort out any confusion, Raphael? It's still sort of a nonanswer answer. But we'll just make the call and say that we'll refer to it on Slice officially as "Co." and pronounce it as co.

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