CiCi's Pizza Wants You to See a Penny, Pick It Up

Posted by Adam Kuban, March 31, 2009 at 2:00 PM

In a move somewhat reminiscent of Burger King's lost wallet marketing stunt, CiCi's Pizza is distributing one million pennies on sidewalks around its 650 locations. The pennies are stickered with various coupons—free meals, free drinks, buy-one-get-one free. The pizza-buffet chain, with locations in 30 states, started the promotion yesterday.

3 Comments

Tags: advertising, CiCi's Pizza, viral marketing

3 Comments:

You're very generous to use the words pizza and CiCi's in the same sentence.

OTC617 at 8:37AM on 04/01/09

yes, saying pizza and cici's is like saying Burger King and Ruth Chris! Anyways, during my review of them I was amazed with their poor quality. As I said in my review, my son thinks it is some sort of gourmet place! I am still getting the DNA test results on him

pizzaexpert at 9:20AM on 04/01/09

Coupons! Oh boy, this is great! Because buffet pizza is too expensive a meal out.

Lorenzo at 4:42PM on 04/02/09

Add a comment:

Previewing your comment:

HTML Hints

Some HTML is OK: <a href="URL">link</a>, <strong>strong</strong>, <em>em</em>

Comment Guidelines

Post whatever you want, just keep it pleasant. We reserve the right to delete off-topic or inflammatory comments. Learn more at our Comment Policy page.

If you see something not so nice, please, report an inappropriate comment.

Pizza by Location

Browse the Archives

Slice - slice.seriouseats.com