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CiCi's Pizza Wants You to See a Penny, Pick It Up

Posted by Adam Kuban, March 31, 2009 at 2:00 PM

20090331-penny.jpg

In a move somewhat reminiscent of Burger King's lost wallet marketing stunt, CiCi's Pizza is distributing one million pennies on sidewalks around its 650 locations. The pennies are stickered with various coupons—free meals, free drinks, buy-one-get-one free. The pizza-buffet chain, with locations in 30 states, started the promotion yesterday.

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Tags: advertising, CiCi's Pizza, viral marketing

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