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In Videos: Heidi Klum Goes Undercover in Pizza Prank

20090401-klum.jpg

Project Runway's Heidi Klum went undercover as a pizza clerk as part of a CBS show that airs tonight called I Get That a Lot.

The show puts celebrities in everyday, ordinary jobs and films how they react to customers who recognize them—or don't.

As Klum tells Entertainment Tonight: "I got to be the pizza girl. I got to be someone I am normally not. I was quite rude to people. I would bite their pizza and give it to them. I would drop the dough on the floor, pick it up and use it." [Video, after the jump.

Heidi Klum Poses as Pizza Clerk

FYI, if you're asking what pizzeria Klum is working in, it looks like Joe's Pizza in Greenwich Village. [via ETonline]

Update: More Video

Joe's Pizza

7 Carmine Street, New York NY 10014 (b/n Sixth Avenue and Bleecker Street; map)
212-366-1182
joespizza.com

Update: Ginsbera is correct in the comments below. Unless Joe's has overhauled (and I don't think it has), the shop configuration in the video is inconsistent. This editor regrets the error.

21 Comments:

I'll eat Heidi Klum's half-eaten slice of pizza anytime.

that can't be Joe's in NYC, the ovens are on the other side of the counter...and there is actually a plant in the background by a brick wall.

You are correct, Ginsbera. I just looked at a high-res version of my photo, and it appears that the pizzeria in the video cannot be Joe's. At least not the one on Carmine Street in Manhattan. Maybe it's Joe's in LA?

OMG

Another TV show demonstrating what's wrong with the North American media...
Meanwhile, IMPORTANT things are happening around the world.

Do you have those white and blue rating signs in New York? I thought those were just an LA thing, but maybe not.


love Heidi Klum. she's a sparkly humor goddess.

wow. she looks a lot more attractive with her hair up all casual, than with the straight hair during the interview.

I thought she was about to say "I got to be the pizza." I'd watch that show.

that is the same joes as the one on carmine street in ny. we opened in santa monica california and thats where this was filmed

Heidi was great! She was the only "I get that alot" "star" I thought totally rocked her alter ego.

@hungrychrist I hope you are not suggesting that there's something more important in life than pizza.

Ciao,

Paulie Gee

LOL Paulie, I would NEVER suggest such-a-ting! haha Food is my life!

(Sorry I was having a bitter
"I hate entertainment news when people are dying at war"-Day.)

Ciao!

I love that her alternative job possibility was "stripper", how cooool......more proof that women are fools to do anything else (wtf - $600-800p/d). What a great way to save the economy!

Glad to hear that she's really lost that grim Deutsche-y accent too! No soup for you, pizza girl!

Hungry, I would glady watch Heidi drop a pizza slice on the floor than hear about michelle obamas fab dress or the lame gift Barack gave to the queen.

sorry sorry sorry, didn't mean to cause a fuss slicers;

pointy, I know several women who are majorly contributing to our global economy; I'm not sure what you're saying...
also I find german accents extremely sexy on ladies

caterpillar, well said. I wouldn't care to watch any of it! LOL

Saw this video somewhere else. It's a Joe's in Santa Monica: http://www.youtube.com/watch?v=6jJhpfMzTsE

There are lots of Joe's Pizzas all run by different people. The pizza guy from the original spot that everyone loved opened a Joes in Brooklyn in Park Slope on 5th Ave and 12 street that's supposed to be the authentic one.

@jumpyfroggy She really does look great like that. Wandering eye and all.

@hungrychristel I feel much better now that you cleared that up.

Ciao,

Paulie Gee

its joes pizza in santa monica california...and as far as the joes pizza in park slope brooklyn, that pizzeria is not long affliated with the origianl joes pizza anymore, we just let them keep the name.obviously you can tell its not the real joes pizza.. the joes pizza locations now are in brooklyn on 1621 kings highway, 7 carmine st in new york , 111 broadway in santa monica california and the new one we just opened which is 8539 sunset blvd in west hollywood california..
so whichever one your closer to , come check us out..

You beat me to it...I just saw a notice of the west hollywood opening in a local blog...Im disappointed, Joe told me he was considering opening a branch in my marina neighborhoodmaybe the next one...love the fresh mozz pie...

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