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Trio Who Tracked Down Domino's Miscreants Gets Free Pizza for a Year

Posted by Adam Kuban, April 21, 2009 at 1:05 PM

Advertising Age has the story of how the Consumerist-reading sleuths tracked down the two miscreants behind the Domino's Boogergate incident:

Starting with a Jack in the Box sign visible from a window in the video, [Amy Wilson, a Georgetown University graduate student, and her boyfriend, Jonathan] Drake, who analyzes satellite images for a nonprofit, used that and other clues to assemble a street view and began to search Google satellite images for locations that matched. Then Paris Miller, a Northern Kentucky computer consultant, traced one of Ms. Hammonds' friends to Conover, N.C. There he was able to find a Domino's near a Jack in the Box.

"I didn't even intend on doing this," Mr. Miller said. "I didn't know how big this was becoming." He credits another user with calling the location to confirm that the pair worked there. Mr. Drake contacted Tim McIntyre, Domino's VP-communications. The Consumerist trio will each get Domino's coupons roughly equivalent to a year of free food.

Domino's is going to give each of them coupons good for roughly a year of free food.

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Tags: Boogergate, chain pizza, damage control, Domino's, Domino's miscreants