Fred's Chicago: I Love You, You Love Me, Get Great Pizza at Barneys
Serious Eats contributor Daniel Zemans checks in with another piece of intel on the Windy City pizza scene. Daniel also blogs about Chicagoland pizza with his friends on the Chicago Pizza Club blog. —The Mgmt.

Fred’s Chicago
15 E. Oak Street, Chicago IL 60611 (map); 312-596-1111; barneys.com
Getting There: Red Line to Chicago Ave., walk about a quarter of a mile north and 1/2 block east
Pizza Style: Neapolitanish
Oven Type: Gas
The Skinny: Top of the line ingredients, including some pretty unique toppings, all cooked well, makes for the best department store pizza around
Price: Most pizzas are $16
With all of the debates that go on about Chicago pizza versus New York pizza, I've long wondered why none of the great Chicago pizzerias open outposts in New York or vice versa. There are a few Uno's Chicago Grills in New York, but those locations offer a vastly inferior chain version of the original pies served in Chicago (reviewed here for Slice). So while Lou Malnati’s and Home Run Inn have expanded all over the Chicago area and Giordano’s and Edwardo’s have opened locations in a few other states, they haven’t touched New York. Similarly, Grimaldi’s has set up shop in Arizona, Nevada, and Texas, but is nowhere to be found in Chicago. And as far as I know there isn’t even a single pizzeria in Chicago called Ray’s. In fact, until a couple of weeks ago, I thought the only overlap in the New York and Chicago pizza scenes were places that most serious pizza eaters routinely look down on: California Pizza Kitchen, Sbarro, Domino's, Papa John's, and Pizza Hut.
It turns out that a bastion of the elite is working to bridge the pizza gulf that separates Chicagoans and New Yorkers by serving up Neapolitan-style pizzas in both towns. Barneys New York’s flagship location has Fred's at Madison Avenue and the Chicago location has Fred's Chicago. While there are minor differences in food offerings and major differences in price—most pizzas in New York are inexplicably 50 percent more than their Chicago counterparts—if the New York version is close to as good as the Chicago version, then the two Fred’s can claim the title of best pizza available in both Chicago and New York as well as, I think, best department store pizza anywhere.

I ordered the Macelleria, which came with sopresatta, coppa, and caramelized red onion, along with mozzarella and a sauce of San Marzano tomatoes. This was the first pizza I have reviewed for Slice that featured high quality cured meat toppings since I reviewed Pizzeria Mozza. I was surprised at Mozza’s decision to put its cured meats on the pizzas after the pies came out of the oven, but was left wondering that maybe it made sense if the heat of the oven would damage the meat. The Macelleria is cooked with the sopresatta and coppa on it and I loved the added texture that both rich meats added to the rest of the pizza.
Speaking of the other components of the pizza, the chef at Fred’s is as obsessed with name brands as are the staff and customers at Barneys. In the pizza world, that means using San Marzano tomatoes, King Arthur flour, homemade mozzarella, and Monini olive oil made exclusively from Italian olives. While I have little doubt that there are tomatoes grown elsewhere in the world that are every bit as good as and even better than those from the shadows of Mount Vesuvius and that there are olives all over the globe that can be turned into oils rivaling those from Spoleto, Italy, every place I have been to that uses ingredients that would make the pizza police proud turns out an excellent product, and Fred’s Chicago is no exception.
The crust is crisp and chewy and has a great flavor. The sauce of crushed San Marzano tomatoes is juicy and sweet. The homemade mozzarella was a creamy delight. And the meats, discussed above, added outstanding flavor and texture as well as a nice amount of salt to balance the sweet tomatoes. As a wood-burning oven would be a logistical challenge in a department store, Fred’s Chicago has embraced a gas oven. The result is that the very well-cooked pizza crust has less char than a Neapolitan pizza (the upskirt shot shows the most charred piece from either pie). While that might be a major disappointment to the purists out there, I suspect the typical customer/Barneys shopper welcomes the lack of char. Fred’s is not a pizzeria; it’s a restaurant that serves excellent pizza. I’m not sure how many casual pizza eaters embrace charred crusts. Other deviations from true Neapolitan pizza are a smaller cornicone and a thicker center crust. he first is irrelevant and the second is, in my mind, an improvement as it allows for a little more toppings and prevents the pizza from becoming a floppy mess.

The second pizza I tried at Fred’s was unlike any I had ever had before. The Emilia Romagna is a white pizza that features a healthy layer of mozzarella, some Parmesan and a 12-year-old Aceto Balsamic vinegar that was a revelation for a simple guy like me who is more than happy with the Kirkland brand balsamic I buy at Costco. I still like the Kirkland version, but the added depth of flavor in the vinegar drizzled atop the Emilia Romagna at Fred’s was vastly superior and made a seriously delicious pizza.
I do not usually comment on the service in my reviews, but our server was fantastic and deserves a special mention. The Macelleria is listed on the menu hanging outside the restaurant but is not on the current menu. I asked about it and even though I said I was happy to order a different pizza, he insisted that he take the time to check with the kitchen to make sure they had the necessary meats. He was consistently attentive throughout the meal and when we mentioned our thoughts on the need for more balsamic vinegar, again over protests that he not worry about it, he brought us some extra out from the kitchen.
I have no idea how Fred’s at Madison Avenue compares to Fred’s Chicago, but I suspect, other than the outrageous price difference, they are pretty similar (compare the Chicago menu and the the New York menu). If that’s the case, then kudos to Barneys for possibly starting construction on a bridge that will someday allow Chicagoans to stroll down any street while eating foldable slices and New Yorkers to learn that variety is indeed the spice of a full pizza life.
Related
Uno's, Chicago's Original Deep Dish Pizza
Is Chicago's La Madia a Pizzeria or Restaurant? Who Cares?
Giordano's, a Stuffed Pizza Classic in Chicago
Pizzeria Mozza Just About as Good As You've Heard
Home Run Inn: You Can't Ball Like Derrick Rose, But You Can Eat His Favorite Pizza
Add a comment:
Previewing your comment:
HTML Hints
Some HTML is OK: <a href="URL">link</a>, <strong>strong</strong>, <em>em</em>
Comment Guidelines
Post whatever you want, just keep it pleasant. We reserve the right to delete off-topic or inflammatory comments. Learn more at our Comment Policy page.
If you see something not so nice, please, report an inappropriate comment.




15 Comments:
Looks like some good pizza Daniel! Excellent write-up .
"features a healthy layer of mozzarella, some Parmesan and a 12-year-old Aceto Balsamic vinegar" = instant erection. Sorry for the cheesy comment, but there is no more apt description.
my first taste of Aceto Balsamico Tradizionale di Reggio Emilia is to this day one of the more palate popping experiences of my life. Some chunked 24 or 36 month old Parmegiano-Reggiano and a drop or two of tradizionale......mamma mia!
Good stuff Daniel, good stuff! --PB
Pizzablogger at 12:49PM on 07/22/09
@Daniel: Was the Emilia Romagna also $16? Even the small amount of tradizionale drizzled on that pizza costs a few dollars in itself.
Pizzablogger at 12:52PM on 07/22/09
I thought it was called "Fred's at Barneys"
Mooner at 4:25PM on 07/22/09
@Pizzablogger: Yep, $16. But if the balsamic costs as much as you say, I guess that would explain why they put so little on.
@Mooner: Nope. Click on the link in the box at the top of the article for confirmation.
Daniel Zemans at 4:43PM on 07/22/09
"Fred's at Barney's" is a cool name, though.
BTW, the pizza I just finished looked an awful lot like that first picture, minus the excessive char.
Mooner at 5:19PM on 07/22/09
@ Daniel: It's not uncommon to see a 3-4 oz small jar of tradizionale selling in the $70 to $90 range.
Aceto tradizionale is hard core stuff......it is made using a similar set up as the solera system used in the production of Sherry. I'll double check a reference book when I get home from work, but I believe for about every 10 gallons of grape must, you end up with about one litre of tradizionale after the 12 year aging process. Then there is the 24 year old stuff, but that's another story!
Pizzablogger at 5:29PM on 07/22/09
$198.95 for 3.38ounces of 25 year old tradizionale....pow! (insert old school batman splat symbol)
http://www.avantisavoia.com/index.cfm/pageid/90/fuseaction/store6products.productDetail/productID/136/merchantId/0/departmentId/0/categoryId/24/Traditional_Balsamic_Vinegar_of_Riggio_Emillia_
$79.95 for 3.38ounces of 12 year old
http://www.avantisavoia.com/index.cfm/pageid/90/fuseaction/store6products.productDetail/productID/138/merchantId/0/departmentId/0/categoryId/24/Traditional_Balsamic_Vinegar_of_Reggio_Emilia_
Granted, Fred's may be obtaining tradizionale without the fancy botteling and packaging that boosts the price us dolts pay for such foppery. Let's assume, pulling figures straight from my toosh, Fred's is getting a 20% discount due to packaging and volume discounts on their 12 year old aceto. That brings it down from $79.95 to $63.96 per 3ounce jar. So, assuming a 1/4 ounce pour on top of the pizza, that's $5.33 in ingredient costs alone for the balsamic per pizza.
Expensive stuff! --PB
Pizzablogger at 6:00PM on 07/22/09
Gas! That's what comes outta yo butt! It ain't for making pizza.
Raoul Duke at 9:51PM on 07/22/09
Try the Acetaia San Giacomo's traditional balsamic it's a dream come true!
oriana
oriana at 4:44AM on 07/23/09
Was the tradizioanle applied before or after cooking? Cant wait to go there.
Thanks,
Alberto
www.forzapizza.com
forzapizza at 5:03PM on 07/23/09
From the looks of it, it was applied after.....it would have "sweated" on top of the cheese much more if put on before firing the pizza, resulting in a much more hazy line of aceto. Not to mention it's too damned expensive to dilute the flavor by firing it in the oven.
Just a guess on my part.
Pizzablogger at 5:59PM on 07/23/09
@forzapizza: Pizzablogger, who seems to have an impressive and possibly unsurpassed love of quality balsamic vinegar, is correct.
Daniel Zemans at 10:38PM on 07/23/09
Thats good. I agree, theres no sense in altering an ingredient of that caliber. Just wanted to make sure because its looked like the tradizionale hardened around the edges of the pizza. Maybe thats just how it is and the pizza was probably hot. Thanks.
Alberto
www.forzapizza.com
forzapizza at 11:42PM on 07/23/09
I stand corrected.
Marco Picci, a tradizionale producer in Emilia Romagna, mentions it takes a starting amount of 26 gallons of grape must to yield just 1/2 a gallon of tadizionale after the 12 year process, even less for the 24 year aged "extra vecchio" product, as mentioned in the excellent book "Vino Italiano, The Regional Wines of Italy" by Joseph Bastianich and David Lynch.
Evaporation is a bitch!
Pizzablogger at 6:40AM on 07/24/09
You are all over it, pblogger.
Ciao,
Paulie Gee
pauliegee at 7:49AM on 07/24/09