Totale Pizza owner Eli Halali has dropped the price of his already-low Margherita pizzas to $5. Grub Street: "Five American doll-hairs for a 12" pie. [Halali] tells us it's partly because St. Marks strollers were slow to adopt the place...."

See also: Totale Pizza — Is There Such A Thing as Budget Artisanal Pizza? »

Totale Pizza (East Village)

36 St. Marks Place, New York NY 10003 (at Second Avenue; map)