When I first saw this shirt I was like, what the what?! Is this wolf some cousin to Courage Wolf, Insanity Wolf or some other wolf meme out there? But no, Wolf Pizza is a different breed. This wolf is a movie mascot. And this shirt doesn't just look awesome, there's an awesome story behind it.
The makers of Tim and Eric's Billion Dollar Movie, Tim Heidecker and Eric Wareheim, hired Duke Abner to design the poster for their movie (which is in theaters March 2nd) and requested that Threadless Tees print the design on shirts. The best part about the shirt is that it comes delivered in a slice sized pizza box! While I didn't find anything super specific about the whole wolf/pizza connection, it's clearly relevant as indicated by this plot synopsis:
Their lives at stake, the guys skip town in search of a way to pay the money back. When they happen upon a chance to rehabilitate a bankrupt mall full of vagrants, bizarre stores and a man-eating wolf that stalks the food court, they see dollar signs--a billion of them.
If that doesn't spell entertainment, then I don't know what does. Oh, wait...this Mary Kate and Ashley 'Gimme (Wolf) Pizza' spoof!