Survey Reports Pizza Takeout and Delivery Orders Smoke Everything Else on Mobile Devices
We figured pizza was the top pick for takeout and delivery orders in the U.S., but we weren't expecting numbers this high. In a survey conducted by the Interactive Advertising Bureau and Viggle, an interactive service for TV fans, 72% of respondents who use mobile food apps report ordering pizza through mobile web, compared to a mere 31% each for the next two highest categories, burgers/sandwiches and Chinese.
The survey, which pulled from a random sample of of Viggle's 2 million person user base, didn't ask a comparison question for phone orders, and didn't ask about how frequently users ordered each of the foods they reported. But it did report a curious (and slightly frightening) outlier statistic: of the nearly 600 respondents who completed the survey, 2% (about 12 people) reported ordering takeout or delivery every single day. Dayum.