[Photograph: Domino's Facebook]

It was pretty big news when Domino's (re)entered pan pizza territory last year. But now, things are just plain crazy. In their latest commercial, Domino's publicly renounces the "30 minutes or less" slogan, the foundation—indeed the very building blocks of (pizza chain) life—on which their business has rested for decades. Mass chaos (in my head) has ensued. Now I know how Katy Perry feels.

Domino's Pan Pizza: Slowing Down

Wait...so will it be just an extra cheetah-mile-minute, or will the whole world pass me by at super-speed while I wait for my pizza to be constructed in normal time? HOW LONG DOES PAN PIZZA TAKE?!?


They just have to rub it in, damn masterminds.

See more Domino's coverage »

About the author: Niki Achitoff-Gray is the editor of Slice and a part-time student at the Institute of Culinary Education. She's pretty big into pizza. Also, she likes offal. A lot.


Comments can take up to a minute to appear - please be patient!

Previewing your comment: