It's been named one of New York's Top Ten Pizza Feuds of All Time and it may have finally been laid to rest. The New York Times reports that the Midtown spat that caused slice prices to drop to a new low in the spring of this year (when the dollar slice chain 2 Bros. moved into the neighborhood of Bombay/6 Ave. Pizza), may have found resolution with a price compromise.
'2 Bros' on Serious Eats
A price war sprang up between Bombay Fast Food/6 Ave. Pizza and neighboring Joey Pepperoni's. While Joey's isn't really entangled in the thick of it, they initiated the first price drop from $1.50 to $1.00. The family run Indian pizza parlor and candy shop Bombay had no choice but to slash their prices as well. But things get really nasty when an all out 'Game of Thrones' style power/price struggle began to escalate with the arrival of a third slice shop, a 2 Bros. outlet.