'2 Bros' on Serious Eats

'New York Times' on the Drop of the Dollar Slice

A price war sprang up between Bombay Fast Food/6 Ave. Pizza and neighboring Joey Pepperoni's. While Joey's isn't really entangled in the thick of it, they initiated the first price drop from $1.50 to $1.00. The family run Indian pizza parlor and candy shop Bombay had no choice but to slash their prices as well. But things get really nasty when an all out 'Game of Thrones' style power/price struggle began to escalate with the arrival of a third slice shop, a 2 Bros. outlet. More

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