There's a lot of value to be found in ordering high-end versions of typically humble restaurant foods, and I suppose it's possible that the same rule could apply in the grocery store. Actually, I know it works in the condiment aisle, where the $4 mustard is leagues better than its half-price shelfmates. Why can't Annie's Rising Crust Organic Supreme Pizza be worth the ... wait? What? $10.99 for frozen pizza?* All right, let's investigate.