'Georgia' on Serious Eats

Jeff Varasano on Baking, Branding, and the Business of Pizza (Part 2)

Last time, internet pizza legend (and creator of the most famous pizza recipe in the world) Jeff Varasano talked about the challenges of opening a pizzeria and why he's stayed out of the spotlight the last few years. Today, he goes in depth on the power of a brand like Chic-Fil-A, the challenge of finding great employees, and why having great pizza doesn't always matter. More

Jeff Varasano on Baking, Branding, and the Business of Pizza (Part 1)

Jeff Varasano's pizza recipe went viral in the mid-2000's, and he opened up his own shop in Atlanta a few years later to critical acclaim. Then he went quiet...and we decided to find out why. Varasano had a very candid chat with us about his victories, his setbacks, his big plans coming down the pipe, and his newest location: the airport in Atlanta. If you ever wanted to open a pizzeria (or any a business), this is must-read stuff. More

Don Antonio Brings World-Class Pizza to Atlanta

"Pizza is a social food. In this country, you call a friend and say, 'Let's go get a drink.' In Italy, we say, 'Let's get a pizza.'" Every single thing I ate at Don Antonio by Starita was well worth sharing with someone you care about. MY favorite pizza in Atlanta? I think I just found it. More

Woodstock, GA: California-Style Toppings Shine at FireStone

Who knew Woodstock, Georgia was a legit pizza destination town? The tiny hamlet is on the extreme edge of what can just barely be called the metro Atlanta area: a full thirty miles from Centennial Olympic Park and admittedly way off the beaten path for most Atlanta pizza fanatics. True, this northwestern 'burb is on serious Slice'rs' radar screens thanks to the world-class pies at Vingenzo's. But about 1,000 feet away, FireStone Wood Fired Pizza & Grill is doing the California-style pie thing with similarly stellar results More

Atlanta: Pizza That Glitters at Ammazza

I believe Ammazza will find itself on the shortlist of the city's top pizza joints, but the initial oohs and aahs at multi-colored flecks sprinkled over a 12-inch pie won't disguise the fact that this is, simply, a kids' cheese pizza with edible sparkles. More

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