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How NOLA's Naked Pizza Factored In to an Online Manhunt

Photograph: @nakedpizza The New Orleans Times-Picayune has a nice summation of the complicated story behind Wired writer Evan Ratliff's "disappearance" and capture. The innovative NOLA pizzeria Naked Pizza played a large role in rooting out Ratliff. Ratliff's disappearance was engineered by Wired magazine as a stunt to show just how much of our mundane daily activity is trackable online, including ATM and credit card transactions, travel itineraries, and, the data that tipped off searchers, Ratliff's online menu-browsing. Given a small set of biographical data at the beginning of the game (August 15), Wired readers were challenged to find Ratliff...

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Post a Comment | Posted by Adam Kuban, September 28, 2009 at 2:45 PM
Tagged: Evan Ratliff, Louisiana, Naked Pizza, New Orleans, technology


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