'The Economist' Pizza Boxes

The Economist wants college students to learn more about global affairs while chowing down on pizza. The publication's new branded boxes use pie charts to express statistics on global wheat consumption, arable crop land, and cheese imports, as part of their "get a world view campaign." Twenty pizzerias nearby Philadelphia-area college campuses will distribute the boxes. Kind of reminds me of the back of cereal boxes, except this knowledge seem heavier (less word searches)....

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2 Comments | Posted by Erin Zimmer, October 28, 2008 at 2:45 PM
Tagged: advertising, The Economist