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Wall Street Journal (Sorta) Does the Math: Delivery vs. Frozen Pizza

©iStockPhoto.com/lvinst When I first clicked through to this link on the Wall Street Journal site about the cost of delivery vs. frozen pizza, I thought there'd be some interesting numbers and an illuminating conclusion regarding DiGiorno's ad campaign touting the cheaper price of frozen pies. But, alas, "The Numbers Guy" doesn't really break it down for us. It comes out to a he-said-she-said piece in which chain pizzerias tout their selling points while a Kraft spokeswoman maintains that DiGiorno pizzas are still cheaper. The chain-pizza party line: Added Chris Sternberg, of Papa John’s, in an email, “With delivered pizza,...

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20 Comments | Posted by Adam Kuban, December 9, 2008 at 10:00 AM
Tagged: frozen pizza, pizza delivery, Wall Street Journal


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