We've already written about Pizza Roma, the first American outpost of a Barcelona-based chain, on Bleecker Street. As of a few weeks ago, their square slices are now sold at the pizza station of New York's Whole Foods on the Bowery.
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I'm fortunate enough to live in a city where there's plenty of good pizza. Grabbing a slice on a whim while walking down 7th Avenue likely won't lead to serious disappointment. So you can imagine my surprise when I was disgusted by the cheese pizza at Whole Foods.
Do Whole Foods' ready-made pizza ingredients (dough, grated cheese, and sauce) measure up to homemade? We bake two types of pizzas to find out.
"Sadly, frozen pizza will never develop that primordial ooze that truly good pizza has." [Photographs: Robyn Lee] Brings to mind... Dr. Oetker Frozen Pizza » Totino's Party Pizza as "Pizzarito" » Surreal '60s Pizza Roll Commercial » With so many frozen pizza brands claiming to use higher-quality ingredients and "new recipe formulas," aiming to taste like, well, not frozen pizza, we decided to cruise the freezer aisle and load up the shopping cart to see if any of them were actually decent. Not so surprisingly, this didn't win for most delicious and exciting taste test at Slice–Serious Eats headquarters. The...
CHRISTOPHER COLUMBUS, WHAT DO YOU THINK OF THAT?The future of New York pizza just arrived, and I'm depressed just thinking about it. Not knowing quite what to expect from Whole Foods's endeavor at the highly touted Time Warner Center, Our Leader and I journeyed to Columbus Circle for lunch last Friday. I left once again doubting that old, uneducated pizza adage: even when it's bad, it's still pretty good. In this culture-shock mall, we headed straight to the lower level for Whole Foods (Manhattan's largest grocery store). There is little else to see in this eighty-story glass-and-steel behemoth, which seems...