The chief executives of California Pizza Kitchen, Larry Flax and Rick Rosenfield (pictured at far left in photo), will be turning in their Armani suits to wear chef's hats for a day. A new "reality" series, Now Who's Boss?, which premiers March 8 on TLC, will feature corporate hacks working in the trenches for five days. If you find yourself really bored on March 29, tune in to see these two moneybags stick their hands in the flour bag for a spin at making a few assembly-line pizza pies. No word if they'll be trading in their salaries, too.
According to a report in Sunday's New York Times, Mr. Flax fumbles drink orders and Mr. Rosenfeld gets reprimanded by the kitchen manager for not working the pizza oven properly.
"The truth is, we would have been fired from every job we undertook," Mr. Flax said. "We were completely incompetent."
Take heed, gentlemen: Judging by the taste of this chain's pizza, the regulars aren't much better.
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