Pizza Hut Debuts 'Crazy Cheesy Crust'


Pizza Hut's new cheesy crust debuts just in time to do battle with Little Caesar's latest product, the DEEP!DEEP! Dish. [Photograph: Pizza Hut]

Remember how jealous you were when Pizza Hut Middle East launched the Cheeseburger Crown Crust? Or when a photo from China, of the Hot dog-encrusted shrimp tempura pizza, began to circulate earlier this year? Well, worry not! America just got one step closer to crazy pizza land, with Pizza Hut's latest stuffed crust invention.

The limited release Crazy Cheesy Crust ($12.99 with 1 topping) features 16 detachable "pockets" of bread filled with a five-cheese blend. Disappointed? Execs sure hope so! Spokesman Doug Terfehr explains that "by not making it an over-the-top indulgence...people would buy the pies repeatedly rather than just trying them once as a novelty." (via Grubstreet). Needless to say, we'll be Chain Reacting all over this thing.

Pizza Hut introduced its first stuffed crust back in 1995, and they've been riffing off it ever since. There was the Stuffed Crust Pan Pizza of 2009, followed just a couple of years later by the release of The Ultimate Stuffed Crust.

So, if you've ever wondered what ontological category comes after "Ultimate," lesson learned. It's "Crazy Cheesy," of course!

Here's a parting gift, a friendly little blast from the past...

Casper for Pizza Hut's Stuffed Crust (1995)