What's Up in Pizza: Kit-Kat Pies, Edible Boxes, and More!


[Photograph: RocketNews24]

  • So, you may or may not know this: Kit Kats are really big in Japan. The array of flavors they have is mindboggling—pear, edamame, purple sweet potato, cinnamon cookie, strawberry cheesecake...and on and on and on. Well, a little while ago they released their new bakeable Kit Kats, which somehow puff up and turn golden brown after a few minutes in the oven. According to RocketNews24 that was just the beginning—now two Japanese pizza chains are offering menu items featuring the "Bake 'N Tasty Mini Kit Kats Custard Pudding Flavor" for a limited time. The first chain, Napoli no Kama, is selling their "Kit Kat and Mango Dolce Pizza" for $16, which is topped with the bakeable Kit Kats, mango slices, and two sauces—Gorgonzola and honey maple. From Strawberry Cones is the virtually identical (but with added nuts) "Baked Kit Kat and Mango Dessert Pizza" for the slightly cheaper amount of $13. Definitely let us know if any of you try these!

[Photograph: Dominos]

  • Next up—Domino's announces the launch of their #DominosEdibox, an exciting new development in the art of pizza packaging for all those looking for a little more crust with their pie. The revolutionary idea is to do away with your typical cardboard box and replace it with one made entirely out of dough. The UK blog even features a quote from one of the developers, Liverpool resident Sarah, about the terrific task that was laid before them, and their success in tackling it. Amazing, right? NO WRONG IT'S ALL A LIE! Happy April Fools from Domino's.
  • Time to get serious, because now we have a piece from Time on the American pizza apotheosis. U.S. pizza consumption has increased fairly regularly over the years—a 2012 report from research firm Technomic reported that 40% ate pizza at least once a week (a figure up from 26% in 2010), and in February the U.S. Department of Agriculture found that on an average day at least 13% of Americans eat some version of pizza. As Time has it, the trend seems to be stopping its upward swing: pizza reached its peak post-recession (when it's tasty affordability was most appealing to the masses), and in the past few years demand has begun to decrease slightly. American consumption may have plateaued, but new pizza places are opening up every day, meaning the competition between fast food, fast casual, and local joints will only grow fiercer.